If you’re building with Divi, you’ve already got the tools to design a landing page that doesn’t just look pretty, it converts. The difference between a good-looking page and a high-converting Divi landing page layout comes down to clarity, focus, and a layout that nudges visitors toward one action without friction. In this guide, you’ll get a blueprint you can apply today: what to say, how to stack your sections, which Divi modules to use, and where performance and tracking fit in. Let’s build a page that earns its keep.
Clarify Conversion Goal And Audience Intent
Define The Primary Offer And KPI
Before you open Divi, define the one action you want: book a demo, start a trial, download a guide, request a quote. That primary offer dictates everything, your headline, hero layout, and CTA. Pick a single KPI that proves the page works (demo bookings, trial starts, MQLs). Secondary actions (like newsletter signups) belong in the footer or a subtle sticky bar, never equal billing.
Ask yourself:
- What’s the fastest path to value for this visitor?
- What happens immediately after they convert (confirmation page, email, onboarding)?
When you’re clear on the offer and KPI, it’s far easier to write tight copy and choose the right Divi modules.
Map Intent, Traffic Source, And Objections
Not every visitor lands with the same intent. Someone clicking a Google Ads keyword is solution-aware and time-sensitive: a social click might still be problem-aware. Match your Divi landing page layout to intent:
- Cold traffic: emphasize the problem, credibility, and risk reversal.
- Warm traffic: emphasize value, differentiation, and proof.
- Hot traffic (brand/search): emphasize frictionless conversion and immediacy.
List top objections by source, price, time to see results, complexity, trust, and plan where you’ll neutralize them (FAQ accordion, guarantee block, comparison section). When your layout anticipates objections, you lift conversion without adding more copy.
Design The Above-The-Fold To Drive Action
Headline, Subhead, And Single Primary CTA
Your hero has one job: get the qualified visitor to say “Yes, that’s for me” and click. Keep the headline benefit-forward and specific. Use the subhead to add context or a differentiator (time savings, proof point, or who it’s for). Then one unmistakable primary CTA. Avoid multiple variants that split attention.
In Divi: use a Text Module for headline/subhead with clear hierarchy (H1 > paragraph). Add a Button Module for the primary CTA. Give it high-contrast styling with a verb-led label like “Start My Free Trial,” not “Submit.” If you need a secondary action (e.g., “See pricing”), render it as a simple text link, lower visual priority.
Hero Visuals, Above-The-Fold Form, And Minimal Nav
If you’re collecting leads, put a short form above the fold. Fewer fields mean higher completion, name and email often suffice. In Divi, the Contact Form Module or a third-party form embed works. If you require more info, split it into a two-step form to reduce perceived friction.
Use a hero visual that clarifies the offer: a product UI mockup, a quick looped video, or a transformation-focused image. Avoid abstract stock photos that add nothing. Keep nav minimal or hidden: outbound links are escape routes. If you must keep navigation, strip it to essentials and remove dropdowns. Consider a sticky “ghost” header with just your logo and the CTA button to keep the action visible without clutter.
Build A Conversion-Focused Layout With Divi
Section-To-Section Story Arc (Problem, Value, Proof, Action)
High-converting pages read like a well-paced story:
- Problem: Name the pain in the visitor’s words. Show you get it.
- Value: Introduce your solution and the outcome. Be concrete.
- Proof: Testimonials, numbers, logos, use cases.
- Action: A compelling CTA with low friction.
Repeat micro-cycles of proof and action down the page, because not everyone converts at the same moment. Divi makes this easy, duplicate sections and swap content while keeping consistent styling.
Using Divi Sections, Rows, And Modules For Visual Hierarchy
Work in clear bands of content. Use fullwidth Sections for hero and proof banners: Standard Sections for detail. Within rows, start with a single-column layout for important messages (headline, CTA), then shift to two or three columns for scannable benefits or feature snapshots. The Divi Blurb Module is your best friend for icon + headline + short text.
Create a visual rhythm: heavy (hero), light (benefits), heavy (social proof), light (FAQ). Use Divi’s Theme Builder to assign a consistent header/footer while keeping your landing page template distraction-free. Save Modules as Global if they appear in multiple pages (e.g., trust bar) so updates roll out everywhere.
Spacing, Contrast, And Readability Guidelines
Give elements room to breathe. In Divi, set consistent vertical spacing, think in multiples (24px/32px/48px) and apply across Sections and Rows. Maintain a clear typographic scale: H1 ~ 40–56px for desktop, H2 ~ 28–36px, body 16–18px. Limit yourself to one display font and one body font.
Contrast is non-negotiable. Buttons should pop against the background and pass WCAG contrast guidelines. Keep line length around 60–75 characters on desktop: constrain content widths with Divi’s Row max-width to avoid wall-of-text fatigue. And always check how your Divi landing page layout collapses on tablet and mobile, stack order matters.
Write Persuasive, Objection-Smart Copy
Benefits Over Features With Skimmable Bullets
Features tell: benefits sell. Translate every feature into a “so you can…” outcome. Keep paragraphs short and scannable, and use brief bullets for the highlights visitors care about most. For example:
- Launch campaigns 3x faster so you hit quarterly targets without weekend sprints.
- See ROI in weeks, not months, with prebuilt templates and smart defaults.
- Reduce tool sprawl by consolidating email, landing pages, and analytics.
Notice the rhythm: specific metric + real-world payoff. That’s what moves the needle.
Objection Handling With Accordions And Microcopy
List your top 5–7 objections and answer them succinctly. Divi’s Toggle or Accordion Module lets visitors expand only what they need, keeping the page clean. Place this section near the first major CTA or pricing block. Back up claims with microcopy: “No credit card required,” “Cancel anytime,” “Under 5 minutes to set up,” “GDPR-ready.” Microcopy isn’t fluff: it reduces anxiety at the exact moment of action.
If you’re selling something complex, add a short explainer video with captions. Keep it under 90 seconds and set a friendly poster image so it doesn’t stall the fold.
Add Trust Signals And Risk Reversal
Social Proof: Testimonials, Logos, And Numbers
Social proof works best when it’s specific. Replace generic praise with outcomes tied to numbers, timelines, or recognizable names. In Divi, use a Slider Module for testimonials with headshots and roles, and a Logo Module grid for client logos. Sprinkle quick-hit proofs near CTAs: “Trusted by 2,100+ agencies,” “Average 27% lift in conversions in 60 days.”
If you have reviews on third-party sites, embed badges or link to the source. Proximity matters: place a testimonial that addresses a major objection right before the CTA that triggers it.
Risk Reversal: Guarantees, Policies, And Safety Badges
When you reduce perceived risk, conversion climbs. Offer a clear guarantee (30-day money-back or free trial) and state the terms in plain English. Put reassurance copy near forms: data privacy statements, refund policies, security badges (SSL, PCI if applicable). Use real policy pages and avoid cluttering the UI with too many seals: two or three credible markers beat a wall of stamps.
Optimize CTAs, Forms, And Performance
Form Length, Button Copy, And Microinteractions
Shorter forms convert better, start lean and expand only when you have a strong reason (lead quality, qualification). If sales needs more data, test a two-step form: contact info first, then optional details after the click. In Divi, pair the Contact Form Module with a success message that confirms what happens next.
Write buttons like commitments the visitor wants to make: “Send me the demo,” “Get my quote,” “Start free.” Add microinteractions: hover states on buttons, concise error messaging, inline validation. A tiny loading indicator on form submit reassures users their click worked.
Divi Leads (A/B testing) lets you test headlines, button labels, hero images, and layouts. Avoid multivariate overload, test one major element at a time for clean signals.
Speed, Mobile, Accessibility, And Tracking Essentials
Speed is a conversion feature. Use optimized images (WebP), Divi’s built-in performance options, and selective module loading. Lazy-load below-the-fold visuals and avoid heavy autoplay videos. On mobile, prioritize thumb reach: place CTAs where the right thumb lands naturally and keep tappable targets 44px or larger.
Accessibility isn’t just ethical, it expands your market. Set alt text for images, ensure focus states on interactive elements, and keep color contrast high. Don’t rely on color alone for meaning.
For tracking, carry out Google Analytics 4 and server-side or tag-manager-based event tracking for primary conversions. Fire events on form submission, button clicks, and video views. Use a dedicated thank-you page so you can measure completion and trigger follow-ups. If you’re running ads, connect conversions to platforms (Meta, Google Ads) with proper consent handling.
Review reports weekly: CTR on hero CTA, scroll depth, form abandon points, and device split. Fix what’s slow or confusing before adding more content.
Conclusion
A high-converting Divi landing page layout is less about fancy tricks and more about disciplined choices: one offer, one clear path, strong proof, and zero clutter. Start with intent, design an above-the-fold that invites action, and build a section flow that answers questions right when they arise. Keep copy benefit-first, make forms painless, and treat speed and accessibility as core features. Then test, learn, and iterate with Divi Leads. Do this, and your landing page won’t just look sharp, it’ll pull its weight in your funnel.
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